About Us
Knowledge & Experience
Anderson Public Relations President Cristina Anderson is a highly effective, award-winning communicator. She has a knack for developing key relationships and creating compelling messages that drive results.
With deep industry experience in commercial real estate, construction, financial services, legal, hospitality, luxury residential real estate, not-for-profit and retail, she is adept at quickly disseminating complex information and identifying key marketing messages.
Cristina began her career in The White House and progressed through the ranks at advertising and public relations agencies prior to creating her independent public relations firm in 2002. A graduate of American University, she is an active member of the Public Relations Society of America, where she previously served as a member of the board of directors of the Georgia Chapter, and CREW Network, where she is currently serving as CREW Atlanta President Elect and is a member of the CREW Atlanta 2020 Leadership Class.
Building Great Reputations
Great reputations don't just happen, they are built through hard work. In today's media-rich environment, word of mouth comes through many sources - traditional media, professional organizations, industry conferences, web sites, influencers and social media. Anderson Public Relations creates communications campaigns that build our clients' reputations and showcase their expertise to reach prospective clients where they are.
Earned, Not Purchased
Earned media establishes credibility by positioning an individual or business as a thought leader and industry expert. It provides new audiences and the implied endorsement of established media and trusted industry organizations. Organic SEO is influenced by earned media, helping to build digital profiles. At Anderson Public Relations, we understand the critical role earned media plays in engaging audience and driving results.
Case Studies
National Retail Developer
National Retail Developer
National Retail Developer
Planned and directed launch of retail developer into highly-regulated industry via intensive 90-day thought leadership media relations program, resulting in national media coverage including Bisnow, Bloomberg and Wall Street Journal, local business outlets in identified markets and multiple top-tier vertical industry publications. Media coverage positioned them as industry leaders and gained interest from key retailers and investors in the growing niche market.
Commercial Contractor
National Retail Developer
National Retail Developer
Supported business growth strategy of Southeastern commercial contractor with projects throughout the United States, Mexico and the Caribbean through media relations, thought leadership, internal communications, crisis communications and media training. Highlighted innovation and industry leadership, which increased share of voice while maintaining key messages in 90% of media placements, bolstering business development and recruitment goals.
Multifamily Developer
National Retail Developer
Multifamily Developer
Lead national market research, concept development and implementation of new brand identity of 120 upscale apartment communities for $2 billion REIT specializing in multifamily development. Used primary research gained through focus groups and surveys to develop name, logo and tagline that reflected traditional values while appealing to a young, progressive audience. Supported national rollout through media relations and internal communications programs.
National Steakhouse
International Retailer
Multifamily Developer
Increased awareness and supported growth of local Atlanta steakhouse concept into a national brand. Media and community relations campaigns facilitated entering dozens of new markets during expansion while keeping a local neighborhood restaurant feel. The concept grew from 32 restaurants to 180 restaurants throughout the Southeast and Midwest, positioning the company for an eventual sale to an international restaurant management corporation.
International Retailer
International Retailer
International Retailer
Repositioned international footwear retailer by highlighting R&D Center and knowledgeable staff to overcome price wars, resulting in double-digit sales increases in a flat retail market. Led crisis communications team and supported international network of franchisees through development of Franchisee Media Relations Manual, training at annual international franchisee conference and individual consultation sessions, to create consistent global messaging.
Luxury Real Estate
International Retailer
International Retailer
Created and implemented sales-focused campaign for luxury real estate auction company. Intensive media relations yielded national feature broadcast and print stories including consistent coverage in American Business Journals, Atlanta Journal-Constitution, Chicago Tribune, Curbed, Detroit Free Press, Forbes, The Globe and Mail, New York Times, and The Wall Street Journal, leading to record sales prices, increased numbers of bidders and new prospective sellers.